Website Analysis 2

 

Vogue

The website of the magazine vogue has an even more simplistic colour scheme, these being black and white. However, during the month of June, their logo as a rainbow look to it because it is during that month that its celebrated pride month with the logo varying from red starting from the left to black ending on the right side. White for the background and black for the text. The colour scheme does not include those form the stories itself, because if that was used it would be a lot of colours throughout the website. The logo of the magazine is located at the top of the page in the middle and can also be considered the headline of the website. Like GQ, Vouge has to the right of the logo, a link to other countries versions of the website for a different public that speaks other languages or wants to see stories from other countries as each website has some national stories along with the international ones. Next to the button of the links to other country versions, they also have a link to specific topics of the website and their social media pages. Underneath their headline, Vouge has some of their main topics and links to a shop, runway content, news and videos. Although Vouge and GQ are owned by the same companies, they have a different audience. Vouge’s audience is a wealthier and that live a luxury life and that is why their content includes runways and have their own shop. Underneath the topics they have their top stories separated from the other stories. This would be the stories people are more interested in and that would engage a lot with readers. It could also be the most talked about subjects currently related to the readers, therefore they create posts about it. To keep the reader engaged they link other stories to the page of the story you are reading. Their social media followers combined are is equal to more than 8.3M and they get hundred thousand of views and some hit millions of views.