Website Analysis 3

 

Elle

Elle is a magazine that has women as their main and possibly most important target audience. Starting with the header, at the left of it, we have the magazine, in smaller font than usual. To the left of it, a button that opens a small tab on the left, that allows you to search for a specific story you want to read about and their main topics that you can choose from, like fashion, beauty, culture, life and love, horoscopes. This is directed to their audience as they are interested in those topics. At the opposite side on the header, Elle has a subscribe button and a sign in button, meaning that you can create an account on their website, and that having access to more personalised content directed at you. The offer a multiple subscription plans, these being a digital only, with unlimited access to the website, a print subscription to get the magazine delivered to you, and an all access that gives you unlimited access to the website and print subscription with a special offer price. The colours used are black, white and grey, keeping a simple and clean look to the website. There are about 5-6 fonts used throughout the website, almost in every text but with some using a grey colour.  Different of other magazine websites, Elle does not have top stories at the top of their page but rather just a story that seems more relevant because the story is about someone the readers might know. The adverts present on the website are related to the content of it, this being a way of encouraging readers to buy those products as they are things the target audience likes. With their social media followers combined they reach more than 10M followers. Their videos on YouTube reaches hundred thousand views with some surpassing millions. This is a way of creating an active audience encouraging interaction between readers.