Magazine Industry Data

 

Magazines, like all traditional media, have faced many challenges in the digital age. It has become increasingly difficult for print publications to keep their readers, but, contrary to newspapers, and despite fierce competition from free online outlets, magazines continue to perform comparatively well. An annual study found that the total number of magazine readers in the U.S. remained above 220 million in every year between 2016 and 2020, having previously hovered around the 210 and 215 million mark. Additionally, the average monthly audience of popular magazines exceeded 50 million for each of the top five publications appearing in a 2020 ranking, and weekly magazine People enjoyed an average monthly reach of over 90 million that year. In the UK, magazines are projected to account for almost £540.4 million of ad spend in 2022. Top magazine advertisers include Apple, Johnson & Johnson, Chanel and P&G.  Magazine media reaches 74% of adults in the UK each month. Over half of UK adults (60%) read magazines through a digital medium each month and this is growing steadily. According to PAMCo data 72% think that reading magazines is time well spent and 2 in 3 trust what they read.