Renato Apresentacao - Media NEA Year 2

 

  Magazines, like all traditional media, have faced many challenges in the digital age. It has become increasingly difficult for print publications to keep their readers, but, contrary to newspapers, and despite fierce competition from free online outlets, magazines continue to perform comparatively well. An annual study found that the total number of  magazine readers in the U.S.  remained above 220 million in every year between 2016 and 2020, having previously hovered around the 210 and 215 million mark. Additionally, the  average monthly audience of popular magazines  exceeded 50 million for each of the top five publications appearing in a 2020 ranking, and weekly magazine People enjoyed an average monthly reach of over 90 million that year. In the UK, magazines are projected to account for almost £540.4 million of ad spend in 2022. Top magazine advertisers include Apple, Johnson & Johnson, Chanel and P&G.   Magazine media reaches 74% of adults in the UK each month. Over h

 

 

  Elle Elle is a magazine that has women as their main and possibly most important target audience. Starting with the header, at the left of it, we have the magazine, in smaller font than usual. To the left of it, a button that opens a small tab on the left, that allows you to search for a specific story you want to read about and their main topics that you can choose from, like fashion, beauty, culture, life and love, horoscopes. This is directed to their audience as they are interested in those topics. At the opposite side on the header, Elle has a subscribe button and a sign in button, meaning that you can create an account on their website, and that having access to more personalised content directed at you. The offer a multiple subscription plans, these being a digital only, with unlimited access to the website, a print subscription to get the magazine delivered to you, and an all access that gives you unlimited access to the website and print subscription with a special offer pri

  Vogue The website of the magazine vogue has an even more simplistic colour scheme, these being black and white. However, during the month of June, their logo as a rainbow look to it because it is during that month that its celebrated pride month with the logo varying from red starting from the left to black ending on the right side. White for the background and black for the text. The colour scheme does not include those form the stories itself, because if that was used it would be a lot of colours throughout the website. The logo of the magazine is located at the top of the page in the middle and can also be considered the headline of the website. Like GQ, Vouge has to the right of the logo, a link to other countries versions of the website for a different public that speaks other languages or wants to see stories from other countries as each website has some national stories along with the international ones. Next to the button of the links to other country versions, they also have